The Brain Doesn’t Change From Knowing—
It Changes From Asking.
Welcome to QuestionBetter™ — where coaching meets cognitive science, and every question rewires the brain.
We train coaches, leaders and anyone who seeks to be better communicators in an AI world to engineer questions that map to specific brain systems using the BETTER Brain™ Framework, rooted in neuroscience.
This approach forms the foundation of Question Engineering™ — a pioneering process we created that turn questions into tools for trust, insight, and transformation.
Once communicators understand how questions activate the brain, they begin to sense—in real time—the question the moment calls for, why it works, and how it transforms both the conversation and the outcome.
In a world where AI delivers the answers, the real advantage belongs to those who know how to engineer the question. The time to master this skill is now.
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Our Services
If you’re ready to coach beyond conversation—learn to write questions that map to specific brain systems.
You’re in the right place. We invented Question Engineering™.
This isn’t soft skill. It’s brain skill.
Buy the Book
Neuroscience.
In your hands.
Changing everything.
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Coaching a BETTER™ Brain is your field guide for crafting questions that unlock trust, insight, and change—based on how the brain actually works. Whether you coach, lead, teach, or parent, this book gives you the precision and permission to stop guessing... and start engineering transformation.
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It's your guide to mastering the neuroscience of questions —especially in an AI-driven world.
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Whether you're deepening your coaching practice or leading change, it starts with a better question. Start here. Start better.
Download Tools
Access the exclusive variety of free tools (articles, blog posts, etc.) to support your coaching and leadership development.
Get Certified!
Certify the Question.
Change the Brain.
Lead the Future.
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The future of coaching doesn’t just ask better questions—it engineers them. The BETTER™ Brain Certification and Certified Question Engineer™ credentials give you more than a title—they give you tools.
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Backed by neuroscience and aligned with ICF standards, these programs teach you to craft questions that activate brain change, build trust, and transform thinking in real time.
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You’ll learn to decode what the brain hears, what it resists, and what actually rewires behavior.
Watch the BETTER Brain in Action - How one question rewired the brain—from dull to dynamic.
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ABOUT
This idea didn’t start with a business.
It started with a question.
I didn’t set out to build a framework. I wasn’t trying to write a book.
I was doing something I love to do with passion.
I was coaching.
In a quiet room, with a real human, who was stuck.
And I asked a question that sounded powerful.
Coach-trained. Book-worthy.
And it… fell flat.
No insight. No shift. Just silence.
That moment didn’t break me.
It rewired me.
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Because I realized something no one had taught us in coach training...
The brain doesn’t hear every question the same way.
And some questions—no matter how good they sound—don’t land.
So I did what coaches do. I got curious.
I turned to the neuroscience.
And what I found changed everything.
It turns out, every question we ask is a brain event.
It signals attention. It shapes emotion.
It either opens the prefrontal cortex—or it sends the brain into shutdown.
That’s not a coaching issue.
That’s a brain issue.
And we needed a better way to coach it.
I did the work. And now its here for you.
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That’s how QuestionBetter™ was born.
Not just a brand.
A movement.
A declaration that in a world where AI can answer everything,
our power is in the questions we still dare to ask.
I created the BETTER Brain™ framework to help coaches, leaders,
change agents and myself learn to ask with precision—not just passion.
To stop guessing. To start engineering.
To craft the kind of questions the brain is ready to receive.
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KEYNOTES & WORKSHOPS
Book Me?
I'm Dr. Virginia Sargent.
Executive coach. Leadership strategist.
Founder of QuestionBetter™, and the first certified Question Engineer™.
Want to transform the way your team thinks, leads, and changes?
Book Dr. Virginia Sargent—author of Coaching a BETTER™ Brain—for a keynote, workshop, or executive session that rewires how people ask questions, build trust, and spark breakthrough thinking.
Based on neuroscience and backed by the BETTER™ Brain Framework, her sessions don’t just inform—they transform.
✅ Perfect for leadership teams, coaching organizations, prompt engineers, HR innovators, and anyone navigating change in an AI world.
"If your event isn’t featuring Dr. Virginia Sargent, it’s missing the future of coaching and leading."
Book Dr. Sargent now to bring the science, strategy, and stage presence your audience will never forget. This is the voice of Question Engineering™—and she’s in demand.